Reflections on 2023: Lessons Learned in the Chaos
As we bid farewell to 2023 and usher in 2024, I find myself reflecting on the chaotic, messy, and intense journey that was this past year. While it wasn't a terrible year, it certainly wasn't my best season. Being a new mom while juggling entrepreneurship and self-discovery has taught me many valuable lessons over the past year. Here's what I've learned:
1. Choose Clients Wisely: One lesson that keeps resurfacing on my journey is the importance of trusting my instincts when selecting clients. Despite sensing that a particular client wasn't the right fit from the outset, the allure of financial gain and the belief that I could make a difference clouded my judgment. The result? A loss of passion, burnout, and departure from my original vision. The takeaway: never compromise on client fit for short-term gains.
2. Set and Uphold Boundaries: "No is a full sentence," a mantra I've heard before but had to learn the hard way. It is essential to establish and maintain boundaries with clients, colleagues, peers, and even family members. A powerful act of self-preservation is standing firm, even when it is uncomfortable.
3. Prioritize Your Business: Considering your business as your most important client may sound obvious, but I learned that the hard way. As a marketing professional, I was so consumed with client work that I neglected my own brand and marketing strategies. The result? Slow growth, social media neglect, and burnout. Lesson learned: Put your company first. You'll better serve your clients when you know what you're doing.
4. Embrace Systems: Although not the most exciting lesson, systems are extremely important. Keeping organized and implementing efficient systems is essential. In 2024, I am committed to enhancing my systems to ensure consistency and efficiency in my business.
5. Confront Procrastination Head-On: Throughout the year, I procrastinated on paperwork and boring tasks (especially accounting) until it became an issue. It's the exact behavior I advise my clients against. The lesson here is to address procrastination head-on. Whether it's hiring a bookkeeper, scheduling regular admin days, or seeking additional support, tackle mundane tasks promptly to avoid challenges in your business.
As I reflect on 2023's highs and lows, these lessons serve as guiding principles for the upcoming year. I share them in the hopes that they resonate, particularly with fellow entrepreneurs and solopreneurs, especially those navigating the dual roles of motherhood and business ownership. What lessons have you gleaned from the past year? Feel free to drop them in the comments below!
