A Fresh Start: Spring Clean Your Brand This Year
Somehow, it’s spring again—seriously, how?! This is a good time of year to refresh, reset, and give your brand the glow-up it deserves. Just like your home, your brand deserves a refresh to stay sharp, relevant, and on point. See my tips on how to achieve this below!
Refresh (or at least check up on) Your Website
Swap out stale copy and outdated images—freshen it up!
Double-check that your site is mobile-friendly (hello, tiny screens!).
Hunt down broken links and toss out anything outdated.
Audit Your Social Media Profiles
My biggest tip? Does your audience actually use this social platform?? Ask yourself if you’re talking to the right folks. If the answer is no, do something about it.
Give your bios, profile pics, and cover photos a mini makeover. Make sure all info is current and fits your brand.
Highlight your best content and say goodbye to anything outdated.
Make sure all your links actually work (no dead ends here!).
Know the basics of what’s working right now and what’s not and apply them to your profile. (Example: Hashtags are used differently now than they were five years ago—if at all. The “location” feature on Instagram is really only helpful for brick-and-mortar businesses, etc.)
Peek at past posts—what’s getting all the love? Do more of that!
Evaluate Your Content Strategy
Social isn’t the end all, be all. Don’t put all your eggs in that basket. Now’s the time to build your community in other spaces. (Psssst…Grow your email list!)
Try something new!
Plan fresh topics that align with YOU! Are you dreading creating content? If you’re not excited about it, chances are your audience will hate it too.
Repurpose your best content into different formats—work smarter, not harder!
Clean Up Your Email List
Say goodbye to inactive subscribers (they won’t even notice).
Segment your list so people get content they actually want.
Refresh your email templates—boring emails are a no-go.
Monitor Your Online Reputation
Google your business—what’s the word on the street?
Respond to reviews and comments with personality and care.
Correct outdated or misleading info floating around.
Encourage your biggest fans to leave glowing testimonials.
Assess Your Branding & Messaging
Keep your brand voice and visuals consistent everywhere.
Update any outdated taglines, colors, or mission statements.
Make sure your messaging still matches your current goals.
Check that all marketing materials are fresh and on-brand.
A little brand spring cleaning can do wonders! Take it one step at a time, have fun with it, and watch your brand blossom this season.
