Audit Your Website: Checklist
Your website is often the first impression people have of your brand, so make sure it's easy to use and up-to-date. Take some time to refresh your copy, upload new photos, and ensure everything looks great on mobile devices.
Not sure where to start? Follow the checklist below!
Homepage:
Is the homepage visually appealing and representative of your brand?
Are there clear calls-to-action (CTAs) guiding visitors to take desired actions?
Is the navigation menu intuitive and easy to use?
Do all links and buttons work properly?
Content:
Is the content up-to-date, accurate, and relevant?
Are there any outdated promotions or events that need to be removed?
Have you reviewed and updated your About Us, Services, and Product pages?
Is the tone and language consistent with your brand voice?
Design and Layout:
Does the website have a responsive design that works well on all devices (desktop, mobile, tablet)?
Are images optimized for web viewing to ensure fast loading times?
Is the layout clean and uncluttered, with ample white space for readability?
SEO Optimization:
Have you incorporated relevant keywords into your page titles, headings, and meta descriptions?
Are images properly optimized with descriptive alt text?
Have you checked for broken links and redirected them if necessary?
Functionality:
Do all forms, such as contact forms or newsletter sign-ups, work correctly?
Have you checked for any 404 error pages and fixed broken links?
Security:
Is the website SSL secured to protect user data?
Have you updated plugins, themes, and other software to the latest versions to patch security vulnerabilities?
Are there any security plugins or measures in place to protect against malware and hacking attempts?
Analytics and Tracking:
Have you installed Google Analytics or other tracking tools to monitor website traffic and user behavior?
Have you set up goals and events to track conversions and user interactions?
