Why Your Small Biz Can’t Be For Everyone

“We cannot be everything to everybody, no matter what the size of your business or how deep its pockets.”

-Jack Welch

Are you the type of business that's "for everybody"? How is that working for you? The truth is, we can't be everything to everyone. When you're for everyone, your message becomes generic and lost in the noise, making your business appeal to no one.

What this can look like:

Taking on clients that aren't ideal and are unaligned with your values.

Offering services you don't enjoy because everyone else in your industry is, and you're scared to miss out on a new client.

Burnout is inevitable from trying to please too many clients that aren't ideal.

How to adjust your strategy:

Define and narrow your target audience. Narrowing your target audience will help you focus your efforts on crafting specific messages that yield higher returns! We promise it works!

Find out where your target audience hangs out. Are they on Instagram? TikTok? Facebook? Figure out where your target audience gets their information and develop a strategy for that platform. You don't have to be on every single platform producing content for everyone. Just provide value for your audience. The following will come.

How do you find your target audience? Reach out, I can help!

-Tory